INCH PERFECT TRIALS × Nimble Dingo
01 / A Proposal

Let’s build it
like it’s 2026.

A growth system for Inch Perfect Trials. Built to run without you, scale without more staff, and go out and make money rather than wait for it.

Prepared for Matthew Alpe by Chris Sarchet Bell, Nimble Dingo.

The Experiences The Engine ★ The Domination
02 / Frozen In Time

The world moved.
The sites didn’t.

I built your sites. Then I left. Three to four years on, they are still running the same images, the same theme, the same setup I left them on.

That is not a dig. It is an open goal. Nobody has been driving this, so everything sitting there is upside, waiting to be switched on.

3–4 yrs
Untouched since I left
Same
Theme, images, setup
03 / The Cost Of Standing Still

Three leaks,
running right now.

Every day this carries on, money leaks out of the business. Three of them are open right now, and every one is a leak I can close.

Disconnected systems
Bookings, the shop and the service desk all run separately, and none of them talk to each other.
Silent on search
Zero new content driving Google, while competitors quietly climb past you.
Unanswered demand
Enquiries landing twenty four seven, with nobody there to answer them.

Every one of those is money walking out the door. I can now close all three.

04 / Your Own Words

“I never have enough time to grow the business into the places I know would make more money.”

Your words, three years back

That was the ceiling then. Taking it off is exactly what I am here to do.

05 / Built For Where You’re Heading

Pointed at the
growth engine.

Experiences and the new off-road days are where you said this business is heading, and that is where this whole system points.

The shop, parts and service do not get dropped. They get quietly automated in the background, so they run themselves while your attention goes where the money is.

Engine
Experiences lead the growth
New ground
Off-road experience days
Auto
Retail runs in the background
06 / Then And Now

You remember static sites.
Watch what I build now.

Then
Static website pages. Manual. Nothing happened after the sale.
Now
Living, converting sites and systems that run themselves, sell on their own, follow up without you, and speak and interact directly with customers.

Same person who built your old sites. A completely different machine going in this time.

07 / A Site That Earns

Not just a site that looks good.
A site that earns its keep.

Built to convert

Not just look good. Every page designed to turn a visitor into a booking.

Booking engine built in

Bookings come through your own site, not someone else’s platform.

Found by AI and Google

Recommended by AI engines like ChatGPT and similar popular platforms, and ranked by Google, Bing and more.

Keep the booking fees

Every third-party fee you currently give away stays in your pocket. Found money on your volume.

Website builds are a separate one-off cost, plus a standard small monthly hosting fee of £19.99 to £29.99 depending on the build level. Maintenance and updates are included in the monthly package deal. Everything else here is the system that runs around it.

08 / You Used To Get One Person

You used to get one person.
Now you get an army.

Back then, I was one person, two days a week on site, and content going out daily. Now you get a network of AI agents, each doing a real job, 24/7. For example:

Booking Agent
Takes the booking
Voice Agent
Answers the phones
Parts & Service Desk
Handles garage queries
Service Scheduler
Books the workshop in
Deposit Chaser
Collects what’s owed
Waitlist Filler
Fills every cancellation
Review Engine
Builds your reputation
Customer Services Bot
Answers, day or night
Content Studio
Always-on content
Ads Manager
Runs and optimises spend
SEO Network
Owns the search ground
Corporate Outreach
Goes hunting for business

It doesn’t call in sick, take paid holiday, or need time off to have a child. Your system runs 24/7, exactly the same, with no change in staff, perfectly, every day of the year. Nothing breaks the chain, ever.

This isn’t software that sits there. It books, it sells, it chases, it answers, and it goes hunting for new business, every hour of every day.

09 / What You Pay For Now, And Won’t Be

The costs you carry today,
handled tomorrow.

Some of these are money leaving the business outright. Others are hours the team spends on jobs a system could be doing instead. Here’s where those ongoing costs and losses are sitting right now, and what replaces each one.

Phone & enquiry handling
→ Repetitive calls taken off the team, handled automatically.
Sporadic social & content
→ Replaced by an always-on content studio.
Outside SEO spend
→ Replaced by a live, self-updating SEO network.
Third-party booking fees
→ Kept in-house, not handed away.
Admin: deposits & reschedules
→ Automated, off everyone’s plate.
Social media person
→ Replaced by an always-on content studio.
Ads person
→ Replaced by an AI ads manager running and optimising spend.
Extra sales rep to chase old leads
→ Replaced by an agent re-working every old lead automatically.
And me behind it all, making sure everything’s firing correctly.

One system. A fraction of the cost. And it doesn’t call in sick.

10 / Day-To-Day Operations, Handled

The jobs eating the
team’s day, gone.

Booking & enquiry agent

Takes a customer from “is this for me?” to “you’re booked in”. The same questions that wind everyone up never reach a human again.

Voice agent for the phones

Answers, qualifies and books, so the phone stops pulling people off the job.

Customer services bot

Answers questions across site, email and socials instantly, trained on your business, day or night.

Waitlist & cancellation filler

A drop-out is filled from the waitlist automatically. No empty seats.

Deposit & payment chaser

Chases what’s owed politely and persistently, without anyone lifting a finger.

Weather reschedule handler

Reshuffles a rained-off day and tells everyone, automatically.

Parts & service desk agent

Handles parts and service queries so the garage side runs itself.

Just a few ideas of what this could look like. The exact set gets shaped around what actually eats your team’s day.

11 / Corporate & Outreach Engine

Stop waiting for corporate.
Go and take it.

Custom software built just for Inch Perfect Trials. A data scraper finds and builds lists of local businesses, event organisers and groups that buy corporate days, team-building and stag activities. The system reaches out automatically, sends personalised emails, handles the replies, books them in, and follows up the ones who go quiet.

Your own outreach team, built into software, filling your calendar with corporate and group bookings while you sleep.

As you move into experience days, corporate and group bookings are the highest-value version of that, and this engine goes and captures exactly that market.

12 / Content

Content that does what
normal content can’t.

Cinematic, studio-grade content produced with AI, the same pipeline I run for high-end clients in Dubai. Hero films, Electric Motion brand pieces, social cut-downs, the volume and the quality that used to need a full film crew.

You remember me on-site with a phone. This is levels beyond that, for a fraction of what a production company charges.

TV-Style Advert
UGC Avatar Influencer Ad
Product Launch Video
13 / Showcase · Real Proof

Not a promise.
Proof.

This isn’t a mock-up. This is the kind of work I’m producing now, including dropping avatars into footage like this. Watch what’s possible.

For the final stages of these builds, we’d tweak the avatar looks (for example, my nose is too big in the second video) and clone the voice to match much better. There’s a deeper process involved, and this is just for demo purposes.

14 / AI Avatars & Video Presence

A presenter who works
as hard as the system.

I can build a lifelike AI avatar of you, or anyone on the team, that presents to camera, hosts content and speaks in your voice. Filmed once, or not at all, then reused endlessly. No studio, no crew, no days filming.

Reference portrait, profile Reference portrait, front AI-generated podcast studio shot

This was made quickly from snapshots I found of you on my phone, in an hour. Imagine what we could do built properly, and this is just stage 1 level.

The podcast you’ve always talked about
Presenter-led experience-day videos
New-bike walkthroughs
Talking-head marketing
Social clips, on tap

The content you’ve always said you wanted to make, finally without the time, the crew or the hassle. We film you once, or not at all, and you’ve got a presenter who works as hard as the rest of the system.

15 / SEO & Search

You told me to learn SEO.
I went further.

You always told me to get my head round SEO and Google. So I did. Then I went past it, and now I build AI systems that do it automatically, on live data, on my instruction.

Proof: I took Purified Group to page one of Google in under 90 days, on a brand new AI-ready site. 32 real enquiries through the new site, when their old site just received spam requests.

“Chris created an incredible AI-ready website for our company. It is extremely user friendly and the enquiries are pouring through since it has gone live. Highly recommend.”

★★★★★ Dominique · Purified Group
Google search 'solar panel cleaning perth' showing Purified Group ranking on page 1
Bottom of page 1
32 enquiry submissions from the Purified Group website
32 real enquiries, not spam
16 / AI Networks · The Moat

Don’t compete for the space.
Own it.

If you’re moving into experience days, we capture every way a customer searches for a day out in your region, all routing to you.

things to do in Lancashire days out near Manchester unique gift experiences stag activities North West corporate team building adventure days Ribble Valley

Once we take this ground, nobody else can have it, as it’s only available ONCE, then it’s GONE when your competition grabs it first. Every position you hold is one your competition can’t. Six months in, the space is yours. Locked down. Untouchable. And this works for anything, any niche, any service.

17 / Three Businesses, One Machine

Three arms.
One engine running them.

Experiences
Trials, training, off-road days
Electric Motion
UK importer, electric trials
Shop & Service
Parts, clothing, garage
→
Nimble Dingo AI Engine
One system, running everything

Out the other end: more bookings, more time, more margin.

18 / Why Bring Me Back

Same person.
Completely different toolkit.

Three years together. You know I turn up and get it done, and you always valued my ideas, we had good chats about where this could go. When something works for you, you stick with it.

What’s changed is the firepower. I’ve spent years deep in AI and automation, much further on than people just hearing about ChatGPT this year, building systems like this for clients in Australia, the UK and Dubai. Same person, far bigger output, delivered as an always-on system that never stops.

19 / Choose Your Level

Pick the starting point.
We build from there.

Basic
The essentials

The site that earns, the core booking and enquiry agents, and the foundations all in place.

Growth · where most land ★
The growth engine

The full agent network, content studio, SEO, ads and the corporate outreach engine, all working together.

Flagship
Total domination

Everything, plus the AI networks moat, avatars, and the full always-on machine pointed at owning your market.

These are the packages I offer. You choose the aggression and speed you want to move at, and I’ll tailor you a price. Website builds are a separate one-off cost. Let’s talk it through on the call.

20 / Ready When You Are

Ready when
you are.

You’ve seen what I built before. Now you’ve seen what I build today. Let’s point all of it at Inch Perfect Trials and leave your competition wondering what happened.

It runs without you. It runs without more staff. And it goes out and makes money.
Chris Sarchet Bell
Nimble Dingo
chris@nimbledingo.com
Let’s Talk →